{"id":536782,"date":"2021-12-09T14:09:41","date_gmt":"2021-12-09T12:09:41","guid":{"rendered":"https:\/\/bit.ua\/?p=536782"},"modified":"2021-12-09T22:04:06","modified_gmt":"2021-12-09T20:04:06","slug":"rynok-internet-reklamy-za-2021-zris-na-48-i-nazdognav-za-obsyagom-tradytsijnu-reklamu","status":"publish","type":"post","link":"https:\/\/bit.ua\/ru\/2021\/12\/rynok-internet-reklamy-za-2021-zris-na-48-i-nazdognav-za-obsyagom-tradytsijnu-reklamu\/","title":{"rendered":"\u0420\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0430 2021 \u0433\u043e\u0434 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 48% \u0438 \u0434\u043e\u0433\u043d\u0430\u043b \u043f\u043e \u043e\u0431\u044a\u0435\u043c\u0443 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443"},"content":{"rendered":"<p><em>\u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 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<strong>\u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u043e\u0441\u0442 \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043c\u0435\u0436\u0434\u0443 2020 \u0438 2021 \u0433\u043e\u0434\u0430\u043c\u0438 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 48%.<\/strong> \u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u0432 2022 \u0433\u043e\u0434\u0443 \u0440\u044b\u043d\u043e\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u0442\u0438 \u2013 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u0441\u044f \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043d\u0430 34%.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-536771\" src=\"https:\/\/bit.ua\/wp-content\/uploads\/2021\/12\/Znimok-ekrana-2021-12-09-o-13.50.44-300x230.png\" alt=\"\" width=\"843\" height=\"646\" srcset=\"https:\/\/bit.ua\/wp-content\/uploads\/2021\/12\/Znimok-ekrana-2021-12-09-o-13.50.44-300x230.png 300w, https:\/\/bit.ua\/wp-content\/uploads\/2021\/12\/Znimok-ekrana-2021-12-09-o-13.50.44-1024x783.png 1024w, https:\/\/bit.ua\/wp-content\/uploads\/2021\/12\/Znimok-ekrana-2021-12-09-o-13.50.44-768x588.png 768w, https:\/\/bit.ua\/wp-content\/uploads\/2021\/12\/Znimok-ekrana-2021-12-09-o-13.50.44-650x497.png 650w, https:\/\/bit.ua\/wp-content\/uploads\/2021\/12\/Znimok-ekrana-2021-12-09-o-13.50.44-967x740.png 967w, https:\/\/bit.ua\/wp-content\/uploads\/2021\/12\/Znimok-ekrana-2021-12-09-o-13.50.44.png 1294w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/p>\n<p>\u0420\u044b\u043d\u043e\u043a Digital Media \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 10,833 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0433\u0440\u0438\u0432\u0435\u043d. \u041e\u043d \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 36% \u0432\u0441\u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u044b\u043d\u043a\u0430 \u0423\u043a\u0440\u0430\u0438\u043d\u044b. \u041e\u0431\u0449\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u044b\u043d\u043e\u043a \u0434\u043e\u0441\u0442\u0438\u0433 \u043f\u043e\u0447\u0442\u0438 30 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0433\u0440\u0438\u0432\u0435\u043d. <strong>\u041e\u043d \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u0440\u0430\u0432\u043d\u044f\u043b\u0441\u044f \u0441 \u043e\u0431\u044a\u0435\u043c\u043e\u043c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e \u0438\u0442\u043e\u0433\u0430\u043c 2021 \u0433\u043e\u0434\u0430 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b 31 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434 \u0433\u0440\u0438\u0432\u0435\u043d.<\/strong><\/p>\n<p>\u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0435 \u0432\u0438\u0434\u0435\u043e, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0435\u0435 Youtube, \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 56%, \u0430 \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0438 \u043f\u0440\u043e\u0447\u0435\u0435 \u2013 44%.<\/p>\n<p><strong>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c\u0438 \u0441\u0442\u043e\u043b\u044c \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430<\/strong> \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432, \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 Programmatic, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043a\u0442\u0438\u0432\u0438\u0437\u0430\u0446\u0438\u044e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u0430 \u0438 \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0432 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0438\u0430.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u043e\u0441\u0442 \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043c\u0435\u0436\u0434\u0443 2020 \u0438 2021 \u0433\u043e\u0434\u0430\u043c\u0438 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 48%. \u041e\u0431\u0449\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u044b\u043d\u043e\u043a \u0434\u043e\u0441\u0442\u0438\u0433 \u043f\u043e\u0447\u0442\u0438 30 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0433\u0440\u0438\u0432\u0435\u043d. \u041e\u0431 \u044d\u0442\u043e\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u0432 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u043c \u043e\u0442\u0447\u0435\u0442\u0435 \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u043e\u0430\u043b\u0438\u0446\u0438\u0438. \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043a\u043e\u0430\u043b\u0438\u0446\u0438\u044f \u043f\u0440\u043e\u0432\u0435\u043b\u0430 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 \u0432 \u0442\u0435\u043a\u0443\u0449\u0435\u043c \u0433\u043e\u0434\u0443. \u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u043e\u0441\u0442 \u0440\u044b\u043d\u043a\u0430 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043c\u0435\u0436\u0434\u0443 2020 \u0438 2021 \u0433\u043e\u0434\u0430\u043c\u0438 \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043d\u0430 [&hellip;]<\/p>\n","protected":false},"author":70952,"featured_media":536777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16541,16993],"tags":[17019,16599],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0420\u044b\u043d\u043e\u043a 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